What We Do
Media Planning
We pride ourselves on client partnerships. Our studied understanding of business objectives, coupled with an understanding of immediate client goals, allows us to provide audience and market analysis, as well as KPI targeting to match ambitious outcomes.
Platform Expertise
Through deep vendor connections, we offer access to a full program of ad options across print, digital, social, programmatic, SEO, out-of-home, OTT, and podcasts.
718’s agency partners offer a best-in-class approach, from brand awareness to call-to-action results. Our seasoned knowledge and proficiency ensures the best possible campaign ROI, regardless of ad medium.
Campaign Execution
In addition to negotiating rate and ad placements, we are responsible for all media buys, ad trafficking, and set-up and delivery of timely, in-depth campaign reporting.
Execution Support
718 thinks and behaves as an extension of your internal marketing team. Our philosophy is to stay lean but always responsive to the needs of our clients. We know some campaigns require quite a bit of support, while others may just require an alternative perspective, so we maintain the flexibility, and confidence, to staff your campaign with just the right amount of expertise. No more, no less.
Real-Time Analytics
We’re committed to tracking results as they happen. 718 works with publishers to pay close attention to our clients’ flights, so we take every opportunity to optimize and maximize return on investment, in real time.
Added Value
Our relationship with publishers is a critical factor to meeting campaign goals. We work with publications to thoughtfully and ambitiously get the most out of every advertising dollar spent. Through additional impressions, improved ad placements or trade opportunities, 718 consistently advocates for increased value on each and every one of our clients’ ad campaigns.